Privacy Policy
This Privacy Policy describes how Living & Learning Family Centres (“Living & Learning”, “we,” “us,” or “our”) collects, uses, discloses, and protects personal information obtained from users (“you” or “your”) of our website livingandlearning.org.nz (“the Website”) in relation to the childcare services we provide. We are committed to protecting your privacy and maintaining the confidentiality of your personal information.
What Information We Collect
- Personal Information. We may collect certain personal information from you when you visit or use our Website. This may include, but is not limited to, your name, contact details (email address and phone number), your child’s name and date of birth when you enquire about our enrolment options, and any other information you provide to us voluntarily.
- Website Usage Information. We may collect non-personal information automatically when you visit our Website. This information may include your IP address, browser type, operating system, referring URLs, and other technical information used to enhance your experience on our Website. This is also known as Cookies.
Marketing Tools Used To Collect Information
On our website, we use a number of online marketing tools that rely on cookies or similar technologies to track how you interact with our website and other platforms. These help us better understand user behaviour, tailor our content, and deliver relevant advertising.
The tools we currently use include:
- Content Management Systems (WordPress, Hotjar, Mailchimp, Infocare): When you complete forms on our website (e.g., to download resources or contact us), this information may be recorded and linked to your user profile, helping us track how you interact with our site.
- Google Analytics: This tool uses cookies to show us how you found our site, which pages you visited, and how you interacted with our content (e.g., watching a video or submitting a form).
- Google Ads Remarketing: Allows us to build anonymous audiences of past website visitors so we can show you ads on other websites or platforms you visit.
- Google Display Network Impression Reporting: Shows us whether you’ve viewed one of our display ads and later returned to our site, helping us measure ad performance.
- Google Analytics Demographics and Interest Reporting: Provides anonymous insights into users’ age, gender, and interests to improve content and advertising relevance.
- Call Tracking Metrics: Helps us identify which marketing channels lead to phone calls and records those calls for service improvement.
- Meta Pixel and Meta Conversions API: These tools help us understand how users engage with our website after viewing or clicking on one of our ads on Facebook or Instagram. They allow us to measure ad effectiveness, build custom audiences, and improve our campaigns. These tools may collect information such as your IP address, browser type, interactions with our site, and pages visited. We do not send personally identifiable information to Meta.
- Integrated Services: These tools may combine the above data to give us aggregated insights into website traffic, marketing performance, and how to better serve our visitors.
Why We Collect Information
We collect information:
- To ensure that content from our site is presented in the most effective manner for you and for your computer.
- To provide you with information or services that you request from us.
- To carry out our obligations arising from any contracts entered into between you and us (like payments).
- To notify you about changes to our service.
- To carry out advertising and marketing campaigns, offline or online.
How We Collect Information
Your information is collected on our website through the following methods:
- Filling in an online form such as an enquiry form, signing up to our newsletter, or lead generation forms to download our content.
- Emailing us from email addresses found on our website.
- From cookies put in place by our marketing tools. More information about using cookies is included below.
Ways We Use Your Information
- Provision of Services. We use the personal information you provide to us to deliver and improve the services we offer. This may include processing bookings, communicating with you, and providing you with a good user-experience on our website.
- Communication. We may use your personal information to send you important updates, newsletters, marketing communications, or other information related to our services. You have the right to opt-out of receiving marketing communications from us at any time.
- Website Improvement. We may analyse non-personal information collected from your usage of our Website to improve its functionality, user experience, and security.
- Legal Compliance. We may use your personal information to comply with applicable laws, regulations, or legal processes.
- Limited Data Sharing: We use third-party tools from Google (such as Google Ads and Google Analytics) and Meta (such as Meta Pixel and Conversions API) to better understand visitor behaviour and improve our services. These tools may collect and process data on behalf of Living & Learning, such as your IP address, device type, browser activity, and interactions with our website and ads. This information helps us tailor and measure our advertising and improve user experience.
Protecting Your Information
We implement appropriate security measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure. Only Living & Learning employees can access this data through password encrypted logins for each service. However, please note that no data transmission over the internet or storage method is 100% secure, and we cannot guarantee absolute security.
Disclosure Of Your Information
- We may share your personal information with trusted third-party service providers who assist us in delivering our services. These providers are required to keep your information confidential and only process it on our behalf.
- We may disclose your personal information if required by law or in response to a valid legal request, such as a court order, government investigation, or as otherwise required to protect our rights or the rights of others.
- In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity or its advisors as part of the transaction.
Third-Party Links
Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or the content of those third-party websites. We advise you to review the privacy policies of those websites before providing any personal information.
Your Rights and Choices
Where legally required, cookies and tracking technologies are only activated after you provide consent. You can manage your cookie preferences via our website’s cookie banner or adjust your browser settings to disable cookies.
You can also opt out of personalised advertising here:
You have the right to request access to, or correct personal information we have about you by contacting us at:
We will make reasonable efforts to fulfil your request, subject to any legal or contractual obligations.
We will retain your personal information for 7 years. When we no longer require your personal information, it will be destroyed securely in using methods aligned with our policy and procedure.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically for any updates. The updated Privacy Policy will be effective upon posting on our Website.
